Blog to Death

A guy named Miles Lennon has done the science (not really) on the typical life cycle of the blog in “Why are 95% of blogs abandoned?” For me, maintaining a vigorous blog is impossible because of a dozen things every day that make my life thrive better than blogging. What many of the blog-inclined learn is that group blogs work best because constant updating is required. My uncle posts on – when he wants. My friend, Valerie, is a publishing expert at Even a guy like Andrew Sullivan, who often ranks as one of the top individual bloggers, doesn’t do it alone. A while back he had to come clean that he and a staff write his blog. But as a former editor of the New Republic he had the access, means, and know-how to eventually adapt editorial techniques to his blog. (The staff is now credited on his main page and he is listed as “Editor” BTW.)

Due to so few of us being able to call upon staff, we individual bloggers fail. We fail a lot. We fail so much that most of us would be mathematically better off opening up new restaurants which only fail at a rate of 59% in the first year. But for those who cannot cook either, here is what Lennon wants you to know about blogging:

Blog Lifecycle

1) Euphoric moment of inspiration
2) Pseudo-maniacal and self-indulgent perusing of domains
3) Careful consideration of theme and design
4) The inaugural post – “Hello world!”
5) The 2-4 post honeymoon phase
6) Waning and changing interests
7) Feelings of desperation and apathy from low engagement
8) Inevitable abandonment 🙁

It turns out that this cycle may not be uncommon. Surveys have shown that 95% of blogs are abandoned within 120 days and 60-80% of them abandoned within the first month.